For Tekstyles, I developed a cohesive visual system for the team’s Instagram presence. While the brand colors were already defined as purple, blue, and gray, I refined the palette into cooler, darker tones to establish consistency and reinforce a sleek, powerful identity. I paired Helvetica Bold with Helvetica Neue Thin to create a clear typographic hierarchy, guiding the viewer from event titles to details while maintaining a timeless and editorial feel. Textural elements were integrated to emphasize movement and amplify the energy of the dancers to add visual drama without overwhelming the composition.
For the logos, I designed marks that would stand out on both physical merchandise and digital flyers. Because the team prides itself on being the premier hip hop dance group on Georgia Tech’s campus, I drew from classic graffiti aesthetics to capture a bold, street-inspired energy. I also created a cleaner, more refined logo using warped serif letterforms for situations that called for a more serious tone. While more minimal, it still aligns with the powerful, street-style identity the team aims to represent.
